3 Tricks to Get More Clicks From Images in Your Emails


The web is getting more and more visual all the time. Cisco says video will soon make up most of the traffic on the web. Social posts with images tend to get double the clicks and shares. And infographics are still a great way to build links.

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How To Get Set Up Buyable Pins On Pinterest


Pinterest has always been the online destination for browsing products, but, up until June of this year, there was no actual purchase option for users. This has meant that, although the site has been evidently useful for Pinners in order to research the products that they might like to buy, actual Pinterest-enabled conversions have not been as spectacular as they might have beenRead more

How to Make Email Marketing Work for Your Ecommerce Business


Starting an ecommerce business in today’s economy is a brave venture indeed. It’s never been easier to start an online business. Contradictory? Let me explain.Read more

How Good Really Are Your Email Campaigns? [Benchmark Report + Webinar]


Each year, email marketing software and tools are getting more sophisticated to ensure that they meet the standards of modern consumers. Personalization, segmentation, automation, deliverability – these, and other similar terms, have been discussed by marketers time and time again.Read more

A Crash Course in Video Marketing for Small and Medium Sized Businesses


There are dozens of other video marketing stats I could reel off. But rather than try to sell you on video marketing, I’m going to assume you already know you should be doing it. Trouble is, just knowing you should be doing something often isn’t enough.Read more

12 Tips For Creating Your Content Plan This Holiday Season


Does the thought of approaching holidays overwhelm you? Does your strategy mean ignoring this glaring fact and hope for a miracle? You are a small business owner and you know the importance of mainlining your social media presence at all times. And that includes holidays.Read more

A 6-Step Process for Successfully Implementing Marketing Automation


The skill required to set up and run marketing automation software is a clear example of marketing’s ongoing redefinition as a technical sport, rather than just an idea factory.Read more

10 Steps To Launch An Emergency Campaign In Less Than A Day


Following on from my post last week where we discussed reactive marketing and the importance of being ‘on the ball’ with what’s trending so we can ‘market the moment’ in a blink of an eye, this week I want to discuss that other form of operation, which, by definition, can also not be planned for in advance – the emergency campaign.Read more

How to Reach Your Audience With the New Adwords Customer Match


Last week Google announced their new AdWords feature, Customer Match, which provides targeting options that were not available previously. In short, it will enable using email address lists for better and more effective ad targeting. Literally, you will be able to show dedicated ads in Google search, YouTube and Gmail just to those people who already shared their email addresses with you.Read more

How to Tell When You Need a New Website

Website redesign

Worried you need a new website… but not quite sure it’s really essential yet? Maybe it’s something you could just put off awhile longer. Or maybe it’s costing you thousands of dollars in lost business every day.Read more


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