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getting started with wordpress WordPress is going to become your best friend very quickly. This dynamic, easy to use software is free, constantly updated, and friendly with thousands of software add-ons that you can get from hundreds of websites and developers – a large chunk of them completely free.
And best of all, it’s pretty darn simple to use. But, that doesn’t mean you won’t have some questions and with so much content out there to expand and improve how WordPress operates, you’ll want to have a solid foundation of what it’s meant to do and how the basics work.
features of worDPress WordPress was developed in 2003 as an offshoot of b2/cafelog – an earlier blogging tool from 2001 that few of us remember well. The software is free because it is open source, which means that anyone from around the world can work on it adding their own features and ideas to the core software. It also means that anyone can add to it with plugins and themes.
That’s great news for you because it means you’ll be able to do pretty much anything you can imagine with your blog. If you’ve thought of it, the odds are that someone else has as well. And if no one has, you can always pay someone to build the plugin you’re considering.
In terms of what you can do with WordPress, the options really are endless. Most people, when they first install WordPress, don’t have any idea how many features are hiding in the code. Here are some of the things that advanced users take full advantage of in their WordPress installations: • User Profiles and Management • Create Your Pages Dynamically • RSS and ATOM Feeds • SEO Friendliness • Easy Communication with Other Blogs • Template Customization • Themes • Plugins • Password Protect Content • Scheduled Posting • File and Picture Management • Categories, Tags, and Slugs • API Friendly Tools • Easy Formatting and Cleaning Up of Text • Searching and Archiving of Posts • Commenting and Moderation
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And again, this is only a fraction of what WordPress can do. This isn’t a sales pitch – we don’t really need one, it’s free. It’s me trying to show you just how many amazing things this software can do. It’s important to know how versatile WordPress is. As a marketer, you need to squeeze every ounce of juice out of every fruit on your table and WordPress is a really big fruit.
InstallIng worDPress Installation of WordPress is incredibly easy and won’t require the help of a coder or tech support in most cases. However, you will need to do a few small things before you get started, assuming you don’t already have a domain name and web host. For those of you who will be using Affilorama’s hosting, we’ll cover how to use it as well.
Getting a Domain Name
We can do a lot for you, but you’ll need to go and buy your own domain name. There are quite a few registrars out there, each of them providing a number of options for how you buy and manage your domain names. Simply put though, if anyone wants you to pay more than $10 per domain, don’t go with them. That’s plenty of money to cover registration and storage of your domain data.
The top two registrars are NameCheap.com and GoDaddy.com. The preference is really yours. A little later, I’ll talk about niche and keyword research and how those can affect the choice of a domain name. It’s important to make sure you pick a domain that matches your niche and your potential customers spot on.
When purchasing your domain names, you may want to choose private registration to keep your personal information private. I won’t presume you will do anything illegal or even hazy with your blog, but sometimes site owners just like to keep their names behind the scenes, especially if you own multiple blogs. On the other hand, leaving your registration public shows people that you are willing to stand behind the products you sell and have nothing to hide. At Affilorama we keep our registration details public for that very reason; however, the choice is yours.
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Once you’ve purchased your domains, give them 10-15 minutes to populate in the Domain Manager. Once they appear there, click on them and then choose “Nameservers” from the menu located at the top of the screen
Click on the option that says “I host my domain with another provider” and then enter the following for your nameservers:
They should read NS1.Affilohost.com and NS2.Affilohost.com. If they say anything else, they won’t work when you setup the hosting account on Affilorama. Nine times out of ten, these changes will populate in less than an hour, sometimes only in a few minutes, but every now and then there are server hiccups or the information just trickles out slowly, so it can take as long as 24 hours for the nameservers to be populated.
TIP: What Are Nameservers? If you’re wondering what all this technical stuff is and like to know what’s going on behind the scenes, let me explain. Every server has a pair of nameservers that your registrar forwards to when someone types in the domain name. Behind the scenes this means that when someone types in “YOURSITENAME.com” their browser will see the forwarding and then jump over to the server where you’re storing your website. It’s like a telephone number, automatically telling the phone lines where to point a call.

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Setting Up Your Hosting Account
Wordpress installation requires that you have your own web space somewhere that you can install software on. With your Affilorama Premium membership, you’ll have access to our premium Affilohost hosting accounts, and won’t need to pay any additional fees to setup your site.
To start your Affilohost Account, visit http://www.affilorama.com/premium/hosting and choose the hosting link located on the side of the page:
You’ll get access to 2 GB of disk space, 75 GB of monthly traffic and all the email addresses, FTP accounts and MySQL databases you’ll need for your blog per domain and you can host up to 15 domains at one time. You shouldn’t need anything bigger for some time.
After activating your account, enter your domain name to activate it and you should be good to go.
Installing WordPress
There are multiple ways to install WordPress. With Affilohost access, you don’t actually need to use any of them because we can automate the entire process with our built in scripts. But I will still walk you through how to get it up and running through manual installation, in case you wish to know for future reference.
Affilohost Installation
To start, access the domain name you added to your account. The control panel will feature multiple sections. From here, scroll down and find the “CGI Scripts” section and click on the WordPress Logo. Here’s what it looks like:

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The only question you need to answer is the “installation directory”. This is where your files will be placed and where someone will see your blog. For most of you, leave it blank. That means the blog will appear when someone types in your domain name without any changes as “SITENAME.com”. However, if you have an existing blog and want to place it in a directory like “SITENAME.com/blog” enter the directory name here.
Once you choose your directory, click on the install button and you should be ready to go. Keep in mind that if you have files already in that account, you will need to delete them before you install WordPress automatically.
After installation, WordPress will walk you through a few additional steps to make sure you’re ready to go. To start, click on the “Configure CGI Script” link.
After this, choose a title for your blog and enter whatever email address you want notifications to come to. Make sure you choose to appear in search engines. You won’t want your blog invisible to Google or other search engines unless it’s private. Finally, install WordPress.
Wordpress will automatically generate a username and password for you at this point. Make sure to write them down for now. After you login for the first time, you can change these to whatever you want, but for now, these are the only way you can login (Don’t worry, they will forward an email to you as well with this information).

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