What Else You’ll Learn
Blogging is the backbone of so many marketing strategies that it only makes good sense for any prospective money maker to start with the basics of a WordPress blog. So, in the coming pages, we’re going to cover everything you need to know to build a blog, write your posts, and start making money from your efforts. Whether you’ve never heard the word “blog” before or are building your twentieth blog from scratch, you’ll find strategies here designed to help you optimize your money making potential once and for all.
Blogging 101 A lot of people have used blogs before – for personal use, their job, or experimentally. However, even if you have been blogging for years, it’s important to take a close look at everything a blog can do and how it all works. As an affiliate marketer, it’s not only a good idea to have a full toolkit, but a solid understanding of how every tool works.
How a Blog works I won’t get too heavy into the technical details, because, let’s face it, that’s why you’re using a blog in the first place – to avoid all the technical aspects of operating a website. Blogs are for people who don’t have MscIT degrees or years of experience behind the scenes of a computer’s inner workings. But the best part is, if you do have the knowledge or the ambition to get under the hood and tinker with your blog, you can – the option is always there to take a more hands-on approach.
For now, let’s just assume that all the cogs and wheels behind the screen are working as intended, without us needing to go in and tweak anything.
But still, how does it all work? What happens when you post a review of a new Clickbank product or describe your most recent vacation?
In short, a blog is a content management system, commonly abbreviated to CMS. That means you use a hosted tool or install a software package on your server that will take everything you enter and store it in a database. When a user goes to view that content, it is automatically formatted and put into the template you’ve chosen for your site. You don’t need to manually code every page on a website, which makes it much easier to create hundreds of pages very quickly. All you need to do is write the text, upload the pictures and create the links.
When you take out all the technical work behind a website, you create an extremely quick process – one that marketers eagerly adopted as soon as the technology became widely available a few years ago.
But, even though a blog will take care of your posts, images, and links automatically and you never need to recode or change anything, you still need to get it all setup, and there are a few details involved in the implementation of your blogging platform and first posts.
What YOU Need to Do
To start with, you need to decide what type of blogging platform you want. You essentially have two options – a hosted account or a server installed platform. The difference here is pretty big depending on where you are in your marketing career. A hosted blog is as easy as it gets. All you need to do is sign up for an account, choose your settings, and start writing. Instant income source!
However, a lot of the tools and options that you come to expect from a blog are going to be found only in
the server installed software. We’ll get to the options you have in a bit, but for now you’ll want to consider how much you want your blog to do. If you want to use opt-in email forms, upload files, control every aspect of your layout or change images easily, you will likely want to choose a server installed option.
Beyond choosing your platform, you’ll need to determine what your blog will do. Is it going to be a standard blog – where you type up a review or your thoughts every couple of days? Or are you going to use the software to manage a lot of content – developing a huge range of different articles into an authority site or review hub? We’ll go into the details here in a bit, but again, sit down and consider what your blog will be doing.
One of the biggest mistakes I see many marketers making is that they lack a goal and a purpose. You can’t just signup for a Blogger account and declare yourself a blogger. You need a solid, well-developed plan to determine what your blog will be doing, how it will be managed, what type of content you plan on writing, and ultimately, how you will monetize it.
To help make sure you’re doing everything right, here’s a short worksheet. Print this out, or simply think on it for a few minutes and take some notes. Either way, use it to help determine what your blog will be doing and how you want to proceed. The next few sections will be filled with decisions you need to make and it’s a good idea to reflect on your needs before finalizing what you’ll be doing. Blogging Questionnaire
What’s Your Niche?
What Do You Want to Write?
What Do You Want Your Readers to Be able to Do?
What Kind of Sites Do You Like?
Are You Using Affilohost or Your Own Hosting Company?
What’s Your Budget?
What Do You Plan to Market?
Do You Like to Write?
How Much Time Do You Have to Devote?
Yeah, they’re pretty simple questions, but do take the time to answer them anyway. Trust me – having a clearer idea of what you really want to get out of your blog makes the setup process so much easier.
BloggIng PlatforMs Okay, now it’s time to sit down and choose which blogging platform you want to use. It’s a big decision for a few reasons. To start with, it’s not easy to migrate your content from one to the other. It’s doable, but it’s not instant, plus you’ll need to change your URL in the process, which can have an impact on your search engine optimization efforts.
In short, really think of what your blog will be doing 6 months to a year from now. It’s better to over compensate now rather than under compensate and then realize you need to expand later on.
Hosted Blogs
The first type of blog is the one that requires zero investment on your part. These are the blogs you can start with an email address and a few minutes of setup time. The three big players right now in hosted blogs are Blogger from Google, WordPress.com, and Tumblr. There are dozens if not hundreds more options out there, and which one you choose ultimately depends on your preferences. Overall, though, they all provide the same basic services, which in some cases can be very limiting. Advantages of a Hosted Blog
A hosted blog has many advantages, foremost among them being ease of setup and cost. It takes less than 5 minutes to get a hosted blog started and your first posts online. Additionally, they are 100% free and if you can’t afford to invest any money, they will never cost anything. These companies make money in other ways, so they don’t need to charge you for their services.
Google’s Blogger services are particularly easy to use if you plan on integrating AdSense or YouTube into your posts – with one click access to either of those other services. Disadvantages of a Hosted Blog
On the flip side of things, a hosted blog offers very limited control. You can change the color scheme and the columns and if you read up a bit, you can even change the structure of the site with the template editors, but it still takes a bit of effort and you can’t fully change any of those things. Additionally, there are navigation bars added to many accounts that can be distracting when your visitors arrive on your page.
As a marketer, you also need to consider the limitations of putting your site on a hosted account. You can buy a domain name for your blog and attach it to a WordPress.com or Blogger blog, but the default domain name will be USER.blogger.com, making it harder to manage your search engine optimization efforts and limiting things like bandwidth management and installation of additional services.
You’re also bound by the terms of service for those sites. Most people don’t have issues here, but if you plan on marketing anything that might be considered “adult” by nature or simply more mature (e.g. dating content), you might be relegated to the “adult” blog categories, effectively censoring your content within the network.
Server Installed Blog
The other blog platform option is server installed software. There are quite a few options out there for this as well, including Joomla!, b2evolution, Frog, Drupal, Slash, Textpattern, Typo, and Habari. But, my own bias has always tended towards WordPress, which in my opinion is the undisputed king of the open source blogging software world.
It’s written in a programming language that is universal across all platforms, incredibly easy to install, easy to move and easy to update. And it has one of the most robust development communities of any open source software on the Internet. You’ll get updates every few weeks and if there is a bug, someone in the community can help you fix it.
And because so many people use WordPress, the installation process has been made as simple as possible. Your technical knowledge can be incredibly slim and you’ll still be able to find your way around the basics of the platform without banging your head on the computer desk. Advantages of WordPress and Other Clients
First up, they’re free. There are some paid platforms out there or custom made software for blogging, but honestly, why would you bother? It makes zero sense to pay for something when there is a perfectly good open source option available that is updated constantly, works with almost any blogging client, and can be operated on any computer or server almost without exception. In the last two years especially, WordPress has become fantastically easy to use and even quicker to install than before.
If you’re really lucky, your server account will have a service called Fantastico, which will allow you to install a new blog by pressing a single button. But, even if you don’t have Fantastico, the famous “5 minute installation” really only takes 5 minutes and can be done without prior technical knowledge, just by following directions.
Another major plus of open source server-installed software is that you can upgrade it, tweak it and change it as much as you want. Using plugins and templates (we’ll discuss these more in depth later), you can change how everything looks and operates fairly simply. Disadvantages of WordPress and Other Clients
There aren’t many, but there are some disadvantages to a WordPress installation. To start with, while the software itself is free, you’ll need to spend some money for a few other things, such as a domain name. A single domain name can be purchased for $10 on average, although many marketers choose to add private registration, which can cost an additional $10. This keeps your name and address private so people looking up the registration information for your website can’t see who it is owned by.
There are also some technical reasons to think twice about WordPress. Even with super simple installation, you’ll need to have a bit of savvy to go in and make any manual changes to your code. If you want to truly personalize how your site looks, you’ll either need to learn how to edit the HTML and PHP or you’ll need to hire someone to go in there and do it for you. This is optional of course, but for control freaks out there, it can become an issue.
The Bottom Line
I’ve been pretty fair to this point, but when you come right down to it, WordPress is the best option out there and most of the strategies I lay out in the rest of this guide will be for those who are using WordPress. But, with that in mind, you’ll find that the majority of the tips I give you will still work with hosted blogging platforms or on other server installed clients if you want to go that route.
For now though, the flexibility, number of features, and sheer ease of use that WordPress offers makes it the standalone best bet for anyone interested in making some money online with their blog.
terMInology anD Parts of a Blog Hopefully I haven’t been throwing too many unknowns at you thus far. A blog is really quite simple, despite all the fancy technical words that go along with it. To show you just how simple your blog will be, here is a quick breakdown of the various parts of it and how they work together. • Header – The header of your blog is usually the name of the blog and whatever tagline you have. Most blogging software will build a header automatically, but if you’re feeling particularly creative on any given day, you can create your own or outsource it to someone with a little graphic design expertise. • Archive – The archive is a listing of whatever blog posts do not currently appear on the front page of your blog. Most blogging software will organize those posts by month and day – providing you with an easy to search database of past content. • Categories – Categories are general slugs (a few words to describe your page) that you can attach to a blog post to organize them. Each post usually only has one or possibly two categories and the main category should be used as part of the URL. • Tags – A tag is a less formal way of describing a post. Tags can relate to the content, field, or focus of a post and most posts have between 5-10 of them. • Blogroll – This is a list of all the blogs you like and will link to on your site. Some blogs have no blogroll and others have a blogroll of 25 sites or more. It will be up to you to decide how many people you link out to. • RSS Feed – An RSS feed allows readers to subscribe to your blog and get new posts automatically delivered to their reader software of choice. • Permalink – The permalink is the URL of a single post. It can be changed using the settings menu on your blog’s dashboard and should be SEO friendly. • Comments – Comments are snippets of conversation left by your readers, either posting their opinion on a given topic or simply asking you a question or responding to someone else’s questions or comments.
• Widgets – A widget is a single block of your blog that does one thing – such as display categories, a tag cloud, or archived posts. These pre-coded segments can be dragged and dropped into place in your visual settings.
Most of the things I’ve listed here are pretty straightforward and for good reason. A blog is not that complicated. That’s why we like them so much. They take almost no time to build, work perfectly from the outset and are free.
ClassICal BloggIng or CMs BloggIng I mentioned earlier that you’d need to choose between a standard, journal style format of blogging or a CMS style of blogging that allows you to create authority sites and manage hundreds of pages of content. You probably wonder how both could be done with the same software.
You’ll see more about that later when I walk you through the actual platform and how it works, but for now, you should sit down and determine how best to put all this technology to use in your marketing efforts.
Classical Blogging
Classical blogging is as simple as it sounds. It’s the guy or gal who sits down three or four times a week and writes a post about something important in the niche. That post might be a review or an opinion piece or a question for readers. But, the blog is ultimately organized by date and category, with a lot of time sensitive information provided in the content.
This type of blog is great for a lot of niches, especially if you plan on being a “news source” for that audience. For example, if you were marketing eBooks about Farmville and Mafia Wars, you could post a news piece once a week summarizing the Podcast that is produced by Zynga. You could also provide a weekly tip for playing those games and intermittent YouTube links to videos of the games. In between all that, you could market the guides with short reviews and banner ads.
You see thousands of these blogs every day and they work very well for a number of reasons. To start with, people are always interested in coming back for more information when they find a steady source of details on a niche they care about. Secondly, search engines love fresh content. If you write niche relevant information, even without keywords, you’ll show up in search engines for dozens of topics in your niche before you know it.
The CMS Blog
The CMS blog is a different creature altogether. In reality, this isn’t a blog as you might think of it. Instead, it’s a website with a lot of content that you just happen to use a blogging platform to manage. For example, say you wanted to create an authority site for Farmville and Mafia Wars strategies and videos. Instead of posting content every week and news updates, you would instead post content in categories and use those categories as links. There are dozens of sites that do this very thing – pretty much just using the WordPress or CMS installation as a basis to control their content.
There are almost no instances when you need to build a site from scratch. It costs money and unless you have a really cool idea, you’re not providing anything unique. You’re just paying cash for tools that a CMS could provide for free.
Before you decide whether you want to create an authority site or a CMS managed website, you need to determine if you have enough content to fill that site. If you only have 10 pages of content, that’s not much of an authority site and the way a blog works can make it look rather sparse. However, if you have 200 pages of articles and links, by all means use a CMS to control it all. The savings from doing this are well worth the installation.
An additional consideration here is the way that people will link to authority sites and how good those links are on a blog. Google and the other search engines love blogging platforms. They’re clean, they’re interlinked and they promote quality content that readers will share and comment on. All that adds up to a site that can get huge benefits from a variety of inbound links, which you will get with that kind of authority content. Choosing Your Site Model
It doesn’t really matter which way you go. It depends more on your site building philosophy. If you plan on maintaining a website for years to come, you may be fully willing to write a classic blog – logging on three or four times a week to update the content. However, if you want to create a hub of information, market it a bit and then move on to another project, a CMS blog might be more up your alley.
In either case, the technology here is fantastic for what you’re doing. As a side note, if you plan on building a CMS blog, hosted blog services like Blogger are not ideal. You will need the flexibility and plugins available with WordPress, Joomla, or other CMS platforms.
MakIng Money wItH a Blog Let’s face it – all the technical stuff, the complicated decisions and the platform options are not important to you right now. You want to know where the money is. Don’t worry my friend – it’s coming. Blogging has become one of the single easiest profit building tools out there and for affiliate marketers with only minimal technical knowledge, it’s the absolute first tool in your kit at all times.
But, the rest of this stuff is still important. Gotta walk before you run and you have to crawl before you can walk and right now we’re all crawling together as we get your first blog up and running. Eventually, however, the opportunities for profit are going to be more than you can count. Here are just some of the many, many ways I’ve seen marketers like you flip a basic blog into an income source: • Review Site – A classic blog with reviews intermittently incorporated can make a LOT of money if the readers are there. The goal for you will be to find a niche in need of solid reviews and a readership that will trust what you have to say about a new product. • Banner Ads – High traffic sites can often make money without having to openly shill anything. Banner ads take advantage of valuable screen real estate and most people expect them to be there.
• List Building – Every affiliate marketing blog should use list building as a money making tactic. A flying popover or even just an in-text form helps get readership on your side and build a long term relationship that can be leveraged for sales. • Squeeze Page – Using a blog as a squeeze page requires valuable, enticing content of some sort, but the platform is perfect for it and requires almost no coding on your end. • Direct Sales – More and more IM sites are using WordPress and other CMS platforms for making their sales. They provide plugins for processing payments, creating memberships, and managing large chunks of content in a membership site. • Viral Hub – Long, link baiting posts, videos, and images make fantastic viral content and as a blog, you are prime bait for other sites seeking fresh content. • AdSense – Any style of blog can benefit from AdSense placement, especially if you can create a true authority site and generate regular traffic.
As you can see, there are a LOT of ways to make money with a blog and this is only scratching the surface. Toward the end of the guide, I’ll touch on everything above and then some as we turn your freshly sprouted blog into a recurring income source. For now, keep in mind somewhere in your head that all this hard work is for a good purpose.
getting started with wordpress WordPress is going to become your best friend very quickly. This dynamic, easy to use software is free, constantly updated, and friendly with thousands of software add-ons that you can get from hundreds of websites and developers – a large chunk of them completely free.
And best of all, it’s pretty darn simple to use. But, that doesn’t mean you won’t have some questions and with so much content out there to expand and improve how WordPress operates, you’ll want to have a solid foundation of what it’s meant to do and how the basics work.
features of worDPress WordPress was developed in 2003 as an offshoot of b2/cafelog – an earlier blogging tool from 2001 that few of us remember well. The software is free because it is open source, which means that anyone from around the world can work on it adding their own features and ideas to the core software. It also means that anyone can add to it with plugins and themes.
That’s great news for you because it means you’ll be able to do pretty much anything you can imagine with your blog. If you’ve thought of it, the odds are that someone else has as well. And if no one has, you can always pay someone to build the plugin you’re considering.
In terms of what you can do with WordPress, the options really are endless. Most people, when they first install WordPress, don’t have any idea how many features are hiding in the code. Here are some of the things that advanced users take full advantage of in their WordPress installations: • User Profiles and Management • Create Your Pages Dynamically • RSS and ATOM Feeds • SEO Friendliness • Easy Communication with Other Blogs • Template Customization • Themes • Plugins • Password Protect Content • Scheduled Posting • File and Picture Management • Categories, Tags, and Slugs • API Friendly Tools • Easy Formatting and Cleaning Up of Text • Searching and Archiving of Posts • Commenting and Moderation
And again, this is only a fraction of what WordPress can do. This isn’t a sales pitch – we don’t really need one, it’s free. It’s me trying to show you just how many amazing things this software can do. It’s important to know how versatile WordPress is. As a marketer, you need to squeeze every ounce of juice out of every fruit on your table and WordPress is a really big fruit.
InstallIng worDPress Installation of WordPress is incredibly easy and won’t require the help of a coder or tech support in most cases. However, you will need to do a few small things before you get started, assuming you don’t already have a domain name and web host. For those of you who will be using Affilorama’s hosting, we’ll cover how to use it as well.
Getting a Domain Name
We can do a lot for you, but you’ll need to go and buy your own domain name. There are quite a few registrars out there, each of them providing a number of options for how you buy and manage your domain names. Simply put though, if anyone wants you to pay more than $10 per domain, don’t go with them. That’s plenty of money to cover registration and storage of your domain data.
The top two registrars are NameCheap.com and GoDaddy.com. The preference is really yours. A little later, I’ll talk about niche and keyword research and how those can affect the choice of a domain name. It’s important to make sure you pick a domain that matches your niche and your potential customers spot on.
When purchasing your domain names, you may want to choose private registration to keep your personal information private. I won’t presume you will do anything illegal or even hazy with your blog, but sometimes site owners just like to keep their names behind the scenes, especially if you own multiple blogs. On the other hand, leaving your registration public shows people that you are willing to stand behind the products you sell and have nothing to hide. At Affilorama we keep our registration details public for that very reason; however, the choice is yours.
Once you’ve purchased your domains, give them 10-15 minutes to populate in the Domain Manager. Once they appear there, click on them and then choose “Nameservers” from the menu located at the top of the screen
Click on the option that says “I host my domain with another provider” and then enter the following for your nameservers:
They should read NS1.Affilohost.com and NS2.Affilohost.com. If they say anything else, they won’t work when you setup the hosting account on Affilorama. Nine times out of ten, these changes will populate in less than an hour, sometimes only in a few minutes, but every now and then there are server hiccups or the information just trickles out slowly, so it can take as long as 24 hours for the nameservers to be populated.
TIP: What Are Nameservers? If you’re wondering what all this technical stuff is and like to know what’s going on behind the scenes, let me explain. Every server has a pair of nameservers that your registrar forwards to when someone types in the domain name. Behind the scenes this means that when someone types in “YOURSITENAME.com” their browser will see the forwarding and then jump over to the server where you’re storing your website. It’s like a telephone number, automatically telling the phone lines where to point a call.

Setting Up Your Hosting Account
Wordpress installation requires that you have your own web space somewhere that you can install software on. With your Affilorama Premium membership, you’ll have access to our premium Affilohost hosting accounts, and won’t need to pay any additional fees to setup your site.
To start your Affilohost Account, visit http://www.affilorama.com/premium/hosting and choose the hosting link located on the side of the page:
You’ll get access to 2 GB of disk space, 75 GB of monthly traffic and all the email addresses, FTP accounts and MySQL databases you’ll need for your blog per domain and you can host up to 15 domains at one time. You shouldn’t need anything bigger for some time.
After activating your account, enter your domain name to activate it and you should be good to go.
Installing WordPress
There are multiple ways to install WordPress. With Affilohost access, you don’t actually need to use any of them because we can automate the entire process with our built in scripts. But I will still walk you through how to get it up and running through manual installation, in case you wish to know for future reference.
Affilohost Installation
To start, access the domain name you added to your account. The control panel will feature multiple sections. From here, scroll down and find the “CGI Scripts” section and click on the WordPress Logo. Here’s what it looks like:

The only question you need to answer is the “installation directory”. This is where your files will be placed and where someone will see your blog. For most of you, leave it blank. That means the blog will appear when someone types in your domain name without any changes as “SITENAME.com”. However, if you have an existing blog and want to place it in a directory like “SITENAME.com/blog” enter the directory name here.
Once you choose your directory, click on the install button and you should be ready to go. Keep in mind that if you have files already in that account, you will need to delete them before you install WordPress automatically.
After installation, WordPress will walk you through a few additional steps to make sure you’re ready to go. To start, click on the “Configure CGI Script” link.
After this, choose a title for your blog and enter whatever email address you want notifications to come to. Make sure you choose to appear in search engines. You won’t want your blog invisible to Google or other search engines unless it’s private. Finally, install WordPress.
Wordpress will automatically generate a username and password for you at this point. Make sure to write them down for now. After you login for the first time, you can change these to whatever you want, but for now, these are the only way you can login (Don’t worry, they will forward an email to you as well with this information).

Installing WordPress Manually
Wordpress’s “Famous 5 Minute Installation” has since been made even easier with single click installations (such as ours), but if you have your own web hosting account and cannot install it using Fantastico or another one-click service, here is a brief rundown of the 5-minute installation instructions.
1. Download WordPress to your hard drive
2. Unzip the WordPress files to a folder on your hard drive and rename the “wp-config-sample. php” to “wp-config.php”
3. Create a new database on your server. This should be doable in CPanel under the MySQL screen.
4. Open your WP Config file in a text editor (right click it and choose “open with”, then choose Notepad).
5. Enter the details for your new MySQL database into the text file where they’re requested.
6. Upload your WordPress files to the server wherever you plan on placing them. If you want it to be your main domain name (SITE.com), upload them to the root directory. If you want it in a folder, upload them directly into that folder.
7. Run the installation script in your browser by typing http://www.SITE.com/wp-admin/install.php
8. Follow any on screen directions to complete installation.
Now you should be finished with installation. It takes five minutes, you’re all good to go and you don’t need to worry about any complicated technical details. And with recent versions of WordPress, you shouldn’t even need to worry about things like updates. They can all be done automatically from the dashboard.
loggIng Into worDPress for tHe fIrst tIMe If you visit your site after you install WordPress, you’ll find a bland, boring looking blog with almost no information


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