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Apple TV

The future of television is here.

TV is a major part of our lives. We gather together around our big screens to watch big movies and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS and innovative ways to connect with your screen. This is the new Apple TV. This is where television is headed.

It’s all about apps.

You already use apps to access all sorts of entertainment on your mobile devices and computers. And that’s exactly where TV in the living room is headed too. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment

All the entertainment your TV can handle.

Apple TV is your ticket to the biggest names in entertainment. Blockbuster movies from iTunes. Live sports. Breaking news. Educational programming. Fun stuff just for kids. The list goes on. And more great channels are being added all the time. It’s hard to believe so much amazing content can fit into such a tiny package.

Games and More

Games and apps on TV. It’s gonna be huge.

The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family game night. We can’t wait to see where developers take this.

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Apple TV Remote with Touch Surface, there’s never been a better time to be a TV.

New Interface

A TV experience you’ve never experienced.

Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it. Screens throughout the new Apple TV have been designed to let the content be the hero. And the use of parallax makes movie posters visually come alive while clearly showing you where you are on the screen. It’s a fully immersive experience, even from 10 feet away.

Apple TV Remote with Touch Surface

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the new Apple TV Remote to scroll, select, and navigate your TV screen effortlessly. Every move you make on the remote’s Touch surface is mirrored immediately on your television screen. And scrubbing forward or backward is more precise than ever. Simply swipe across the timeline and use the preview frames to pinpoint exactly where you want to go. It’s all so natural and fluid, you no longer need to take your eyes off the TV or turn on a light to hunt for the right button.

the new

Apple TV Remote with Touch surface, apps and games, and a completely new experience.

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